Snapper Rock began in 2003 when we moved from New Zealand to one of America’s great sailing capitals - Annapolis, and saw the need for fun, fresh and functional, protective gear for kids on the water.  Snapper Rock was launched for the junior sailing market, and it didn't take long before we expanded our sun protection range for children 0-16 years.

In 2016 we extended into our adults' range of matching Dad prints, and timeless silhouettes for Women. 

In 2020 as part of our journey to reduce our environmental impact, we launched our Sustainable Swimwear Collection using fully recycled materials.  We recognize that we have a responsibility to look after our planet, so that our children can enjoy the beautiful beaches and oceans we have all come to love and enjoy.  This journey will continue.

Our "Snapper Rock" sits in an area of water in the Bay of Islands, New Zealand famous for its sailing, surfing, boating and swimming.  Everyone that loves water has their very own Snapper Rock somewhere in the world!

We ensure that our swimwear has the functionality that parents want in the colors and styles that kids want to wear.  Our swimwear is rated UPF50+ that means it blocks 98% of all harmful UVA (aging rays) and UVB (burning rays).  The sun protection comes from the weave of the fabric (no nasty chemicals are added). 

Our fabrics are lightweight, breathable and quick drying without compromising on style. Designed in New Zealand, where our ozone layer is very thin, we have the expertise in ways we can protect our kids in the sun, without taking away their fun. We use the latest fabric technology, colors and designs to ensure Snapper Rock continues to lead this market segment.

From baby one-piece sunsuits, swimsuits, surf suits and sets, to cool mix and match rash tops, board shorts, hats and kaftans, Snapper Rock has your kids covered head to toe.  Our beachwear range features after-sun kaftans, sunglasses, toweling one size, swim bags, dresses and accessories. Choose a set or mix and match with Dad or the whole family to create your own Snapper Rock look.

We love summer and the sun, and we all need Vitamin D that the sun provides, but like all good things it's about moderation. We don't want to take away any more of our kids' freedom, we want them to enjoy the type of carefree summers we had, we want them to be outside playing, and with Snapper Rock you can relax a little, knowing your kids aren't the ones getting sunburnt this summer. Have a rocking summer